Before
After
Before
After
A1 Medical
Description
Lendrum
Healthcare
Business Overview
Challenges
A1 Medical’s website was outdated, slow, and mobile-unfriendly, creating poor user experience. Complex navigation made appointment booking difficult, while weak SEO limited local search visibility. Inconsistent design and unoptimized images hurt professionalism, allowing competitors with better websites to capture more patients online.
Competitors Analysis
A competitive analysis of Edmonton’s pharmacy market showed that most pharmacies focus on basic prescription services. Few communicate a comprehensive healthcare approach or highlight modern conveniences. This created a clear opportunity for Lendrum Guardian Pharmacy to stand out.
We found that by emphasizing their unique combination of traditional services with modern features like app-based ordering, free same-day delivery, and their on-site clinic, they could be positioned as the preferred choice for patients seeking both convenience and integrated care.
Project Approach
Rapid Digital Presence Establishment
Given the 2-week timeline and zero existing online presence, our approach prioritized
Title
01 Mar, 2023
Speed to Market
Leveraging WordPress for rapid deployment while maintaining professional standards
Title
01 Mar, 2023
Essential Functionality First
Focusing on core features that would immediately impact patient acquisition
Title
01 Mar, 2023
Local SEO Foundation
Establishing basic search engine optimization for Edmonton healthcare searches
Title
01 Mar, 2023
User-Centric Design
Creating intuitive navigation for patients seeking healthcare information quickly
End Result
The completed website successfully positions Lendrum Guardian as a comprehensive healthcare partner, not just a pharmacy. Its professional design and clear messaging quickly communicate their full range of services, including specialized care and convenient options like 10-second app ordering and free same-day delivery. .