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Discoverers' Daycare
Education
Business Overview
Discoverers’ Daycare is an early childhood education center serving local families by providing a nurturing environment for toddlers and young children. With parents increasingly searching online for trusted childcare options, the daycare needed a professional digital presence to showcase its programs, values, and enrollment process.
Challenges
Discoverers’ Daycare had no professional online presence, making it difficult for parents to find information about their programs or begin the enrollment process. This lack of a digital platform meant they were missing opportunities to connect with local families, while competitors with established websites were capturing their potential clients.
Competitors Analysis
The local childcare market is highly competitive, with established centers already using strong websites to showcase their programs and staff. This created a significant digital gap for Discoverers’ Daycare.
While competitors dominated local searches for “daycare” and “early childhood” services, modern parents now expect easy access to program details and online enrollment options. This analysis revealed a clear opportunity for the daycare to stand out by building a professional online presence.
Project Approach
Rapid Digital Presence Establishment
Given the 2-week timeline and zero existing online presence, our approach prioritized
Title
01 Mar, 2023
Speed to Market
Leveraging WordPress for rapid deployment while maintaining professional standards
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01 Mar, 2023
Essential Functionality First
Focusing on core features that would immediately impact patient acquisition
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01 Mar, 2023
Local SEO Foundation
Establishing basic search engine optimization for Edmonton healthcare searches
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01 Mar, 2023
User-Centric Design
Creating intuitive navigation for patients seeking healthcare information quickly
End Result
By creating a welcoming and user-friendly website, we helped Discoverers’ Daycare build trust and credibility online. The new platform simplifies enrollment, showcases programs, and reassures parents that their children are in a safe and nurturing environment.