The Multi-Language Place
Educational
Challenges
The Multi-Language Place, a premium language school in Lagos, needed to improve its online visibility and search rankings. Despite having a new website, they struggled to gain traction due to a highly competitive market.
Their main challenges were: a lack of organic visibility, a reliance on overly competitive or generic keywords, and a minimal presence in crucial local search listings like Google My Business. This allowed competitors to dominate search results and made it difficult for the school to attract new students.
Approach
We started with a full website audit to assess its SEO, technical health, and content. This led to a structured plan focused on finding “quick win” keywords. We then optimized the site’s architecture and content to align with these targets. For local SEO, we enhanced the Google My Business profile and used geo-targeted keywords. The final step was a long-term content strategy, creating high-quality blog posts and guides to consistently attract visitors.
Competitor’s Analysis
A deep competitor analysis was key to our SEO strategy. We examined top language schools in Nigeria to understand their tactics, finding that many had strong domain authority but neglected localized keywords and lacked quality blog content. By targeting these specific gaps, we positioned The Multi-Language Place to gain a unique competitive edge and create a clear roadmap for climbing search rankings.
End Result
We created a targeted SEO strategy for The Multi-Language Place using low-competition local keywords, optimized their website content, and improved their local online presence to drive relevant traffic.
