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IAASAR

Education

Trendy Design
High Performance
Optimized Images

Business Overview

IAASAR is a non-profit that empowers African students and researchers by fostering growth and professional development. Leveraging the expertise of former students and experts in Canada, IAASAR uses case studies to bridge academic knowledge with real-world application, helping to guide decision-making in complex situations.

Challenges

IAASAR had limited online visibility, which made it hard for African students and researchers to find its resources and programs. The lack of a centralized digital platform also meant there was no place for academic collaboration or a structured community. This made it difficult to showcase their impact to potential partners and donors, while other non-profits with stronger digital strategies were already gaining influence.

Competitors Analysis

The education support landscape is highly competitive, with well-funded NGOs using interactive websites and mentorship portals. This created a digital gap for IAASAR, which had a limited online presence. While competitors were building strong student networks through online communities and webinars, IAASAR had an opportunity to stand out as a unique knowledge-sharing hub. Our analysis confirmed that African students and researchers now expect accessible digital platforms with resources and professional growth opportunities

Project Approach

Rapid Digital Presence Establishment
Given the 2-week timeline and zero existing online presence, our approach prioritized

Title

01 Mar, 2023

Speed to Market

Leveraging WordPress for rapid deployment while maintaining professional standards

Title

01 Mar, 2023

Essential Functionality First

Focusing on core features that would immediately impact patient acquisition

Title

01 Mar, 2023

Local SEO Foundation

Establishing basic search engine optimization for Edmonton healthcare searches

Title

01 Mar, 2023

User-Centric Design

Creating intuitive navigation for patients seeking healthcare information quickly

End Result

By building a professional online presence with essential functionality, we positioned IAASAR as a trusted platform for African students and researchers. The project made it easier for students to access mentorship and case studies, which directly increased participation and strengthened IAASAR’s global impact.

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