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Rohbot Barbers
Entreprenuership
Business Overview
Rohbot Barbers is a modern barbershop providing professional grooming and hairstyling services for men in the local community. As a growing business in a competitive grooming industry, the barbershop required a strong digital presence to attract new clients, showcase services, and make appointment booking seamless.
Challenges
Before this project, Rohbot Barbers had no professional online platform. This meant potential clients had no way to easily find information on services, pricing, or book appointments. The business was missing opportunities to stand out in the local market, while competitors with active websites and social media were gaining visibility and attracting clients. Additionally, the lack of an optimized platform prevented any local SEO or digital marketing campaigns.
Competitors Analysis
The grooming industry is highly competitive, with many established barbershops already using professional websites and booking apps. This created a significant digital gap for Rohbot Barbers. While competitors dominated local searches, modern clients now expect the convenience of online booking, transparent pricing, and clear service options.
Project Approach
Rapid Digital Presence Establishment
Given the 2-week timeline and zero existing online presence, our approach prioritized
Title
01 Mar, 2023
Speed to Market
Leveraging WordPress for rapid deployment while maintaining professional standards
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01 Mar, 2023
Essential Functionality First
Focusing on core features that would immediately impact patient acquisition
Title
01 Mar, 2023
Local SEO Foundation
Establishing basic search engine optimization for Edmonton healthcare searches
Title
01 Mar, 2023
User-Centric Design
Creating intuitive navigation for patients seeking healthcare information quickly
End Result
By providing an optimized website with clear service listings and easy online booking, we positioned Rohbot Barbers for success. The new platform not only boosted local visibility but also improved client engagement and booking efficiency, helping the business stand out in a competitive market