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Top African Fashion
E-Commerce
Business Overview
Challenges
Before this project, Top African Fashion had no professional e-commerce presence. This limited their global reach and made it difficult for customers to find authentic African wear online. The brand lacked a streamlined way to showcase its diverse collections and had no system for online payments, which blocked potential sales. Meanwhile, competitors with established e-commerce platforms were dominating the global cultural fashion market.
Competitors Analysis
The global e-commerce fashion industry is competitive, with established brands offering secure platforms, strong branding, and global shipping. This created a significant digital gap for Top African Fashion. Competitors were already dominating online search for “cultural” and “African fashion,” and customers now expect a seamless shopping experience with secure checkouts and high-quality images.
Project Approach
Rapid Digital Presence Establishment
Given the 2-week timeline and zero existing online presence, our approach prioritized
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01 Mar, 2023
Speed to Market
Leveraging WordPress for rapid deployment while maintaining professional standards
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01 Mar, 2023
Essential Functionality First
Focusing on core features that would immediately impact patient acquisition
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01 Mar, 2023
Local SEO Foundation
Establishing basic search engine optimization for Edmonton healthcare searches
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01 Mar, 2023
User-Centric Design
Creating intuitive navigation for patients seeking healthcare information quickly
End Result
By focusing on e-commerce essentials like secure payments, global SEO, and a high-performance design, we delivered a functional and visually compelling platform. Top African Fashion can now connect with a worldwide audience, celebrate African heritage, and drive consistent online sales.