Your content goes here. Edit or remove this text inline or in the module Content settings. You can also style every aspect of
Your content goes here. Edit or remove this text inline or in the module Content settings. You can also style every aspect of
Gen-X Jamaican Patties
E-Commerce
Business Overview
Challenges
Gen-X Jamaican Restaurant’s outdated website failed to reflect its vibrant culture and high-quality food. The design was unappealing and did not showcase their specialties in catering and baking. Customers had no easy way to place orders or make catering requests, and difficult navigation made it hard to find essential information. Meanwhile, competitors with modern, mobile-friendly websites were attracting customer attention and capturing market share.
Competitors Analysis
The Edmonton food and catering market is highly competitive, with established restaurants already offering strong digital experiences. This created a significant digital gap for Gen-X. Competitors were dominating local searches for Caribbean food and catering, and customers now expect easy-to-use websites with online ordering and catering options. This analysis revealed a clear opportunity for Gen-X to stand out by modernizing their online presence.
Project Approach
Rapid Digital Presence Establishment
Given the 2-week timeline and zero existing online presence, our approach prioritized
Title
01 Mar, 2023
Speed to Market
Leveraging WordPress for rapid deployment while maintaining professional standards
Title
01 Mar, 2023
Essential Functionality First
Focusing on core features that would immediately impact patient acquisition
Title
01 Mar, 2023
Local SEO Foundation
Establishing basic search engine optimization for Edmonton healthcare searches
Title
01 Mar, 2023
User-Centric Design
Creating intuitive navigation for patients seeking healthcare information quickly
Before
After
Before
After
End Result
By focusing on a culturally-inspired design and adding online ordering and catering functionality, we transformed Gen-X’s website. The new platform immediately boosted customer engagement, strengthened their brand online, and positioned them as Edmonton’s top choice for authentic Jamaican cuisine.