Haven Medical Center
Healthcare
Business Overview
Operating in Edmonton, Canada, Haven Medical is a general medicine practice that sought a modern website to better engage patients and streamline their care. The goal was to build a strong digital presence that reflected their commitment to quality while providing essential patient-focused functionality.
Challenges
The practice faced major online challenges, including the absence of an integrated booking system, which created a barrier for patients. Poor search engine visibility also made it difficult to attract new clients, and without a modern website, they were unable to establish the digital credibility expected by today’s patients.
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Competitors Analysis
- Established Players: Major Edmonton hospitals with comprehensive websites featuring detailed service information, online patient portals, and robust digital marketing
- Digital Gap: Haven Stonyplain’s complete absence from the digital landscape represented both a significant disadvantage and an opportunity
- Local SEO Competition: Competitors ranking for Edmonton healthcare searches, capturing organic traffic
- Patient Expectations: Edmonton residents accustomed to accessing healthcare information online, expecting digital appointment booking capabilities
Project Approach
Rapid Digital Presence Establishment
Given the 2-week timeline and zero existing online presence, our approach prioritized
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01 Mar, 2023
Speed to Market
Leveraging WordPress for rapid deployment while maintaining professional standards
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01 Mar, 2023
Essential Functionality First
Focusing on core features that would immediately impact patient acquisition
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01 Mar, 2023
Local SEO Foundation
Establishing basic search engine optimization for Edmonton healthcare searches
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01 Mar, 2023
User-Centric Design
Creating intuitive navigation for patients seeking healthcare information quickly
End Result
By focusing on essential functionality particularly the appointment booking system and establishing a professional online presence, Zerotozenith Media delivered immediate value that translated directly into increased patient registration.
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