Haven Stony Plain
Healthcare
Business Overview
Haven Stonyplain Hospital is a healthcare facility serving the Edmonton, Canada community. As a hospital providing essential medical services to local residents, the facility required a strong digital presence to connect with patients and provide accessible healthcare information.
Challenges
- Haven Stonyplain Hospital had zero online presence prior to this project
- Potential patients had no way to find information about services, contact details, or facility capabilities online
- The hospital was missing opportunities to connect with the Edmonton community digitally
- No streamlined way for patients to access basic hospital information or schedule appointments
- Competitors with established web presence were capturing market share in the local healthcare sector
Competitors Analysis
- Established Players: Major Edmonton hospitals with comprehensive websites featuring detailed service information, online patient portals, and robust digital marketing
- Digital Gap: Haven Stonyplain’s complete absence from the digital landscape represented both a significant disadvantage and an opportunity
- Local SEO Competition: Competitors ranking for Edmonton healthcare searches, capturing organic traffic
- Patient Expectations: Edmonton residents accustomed to accessing healthcare information online, expecting digital appointment booking capabilities
Project Approach
Rapid Digital Presence Establishment
Given the 2-week timeline and zero existing online presence, our approach prioritized
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01 Mar, 2023
Speed to Market
Leveraging WordPress for rapid deployment while maintaining professional standards
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01 Mar, 2023
Essential Functionality First
Focusing on core features that would immediately impact patient acquisition
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01 Mar, 2023
Local SEO Foundation
Establishing basic search engine optimization for Edmonton healthcare searches
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01 Mar, 2023
User-Centric Design
Creating intuitive navigation for patients seeking healthcare information quickly
End Result
By focusing on essential functionality particularly the appointment booking system and establishing a professional online presence, Zerotozenith Media delivered immediate value that translated directly into increased patient registration.
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