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Tantalizer African House
E-Commerce
Business Overview
Challenges
Tantalizer African House had no professional digital presence, which created significant barriers for customers. They struggled to find reliable information about the menu, location, and ordering. This lack of a professional online platform caused them to miss out on the growing demand for online food delivery and local searches, while competitors with modern websites and ordering systems captured a larger market share.
Competitors Analysis
The local food market is highly competitive, with established restaurants already offering online ordering and delivery, which captures significant traffic. This created a major digital gap for Tantalizer African House. Competitors were dominating local searches and meeting a growing customer expectation for seamless online ordering and mobile-optimized browsing. Our analysis revealed a clear opportunity for the restaurant to stand out by entering the digital space with a strong, functional platform
Project Approach
Rapid Digital Presence Establishment
Given the 2-week timeline and zero existing online presence, our approach prioritized
Title
01 Mar, 2023
Speed to Market
Leveraging WordPress for rapid deployment while maintaining professional standards
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01 Mar, 2023
Essential Functionality First
Focusing on core features that would immediately impact patient acquisition
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01 Mar, 2023
Local SEO Foundation
Establishing basic search engine optimization for Edmonton healthcare searches
Title
01 Mar, 2023
User-Centric Design
Creating intuitive navigation for patients seeking healthcare information quickly
End Result
By providing a professional website with key features like online ordering and menu presentation, we positioned Tantalizer African House as a strong competitor in the digital restaurant market. The new platform increased customer accessibility and online orders, while also strengthening the restaurant’s brand.