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Gebeta Ethiopian Cuisines
E-Commerce
Business Overview
Gebeta Ethiopian Cuisines needed to expand its reach beyond walk-in customers. The restaurant sought a strong digital platform that would not only allow for online ordering but also showcase its authentic Ethiopian flavors and cultural heritage to a wider audience.
Challenges
Gebeta Ethiopian Cuisines lacked a digital platform, making it difficult for customers to find their authentic food and place orders online. Without a streamlined system for reservations or delivery, they missed opportunities to connect with a wider audience, while competitors with modern websites and ordering systems captured the digital market
Competitors Analysis
The local restaurant and food delivery market is highly competitive, with many establishments using strong digital platforms. This created a significant digital gap for Gebeta. While competitors dominated local search and offered advanced ordering systems, Gebeta was missing out on online traffic and delivery orders. Customers now expect easy access to menus and convenient online ordering. This analysis revealed a crucial opportunity for Gebeta to enter the digital space.
Project Approach
Rapid Digital Presence Establishment
Given the 2-week timeline and zero existing online presence, our approach prioritized
Title
01 Mar, 2023
Speed to Market
Leveraging WordPress for rapid deployment while maintaining professional standards
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01 Mar, 2023
Essential Functionality First
Focusing on core features that would immediately impact patient acquisition
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01 Mar, 2023
Local SEO Foundation
Establishing basic search engine optimization for Edmonton healthcare searches
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01 Mar, 2023
User-Centric Design
Creating intuitive navigation for patients seeking healthcare information quickly
End Result
By focusing on online ordering, local SEO, and a culturally immersive design, we delivered a platform that boosted customer engagement and increased sales for Gebeta Ethiopian Cuisines. The restaurant now connects more effectively with food lovers and has a stronger presence in a competitive market.