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Sarap Sarap Filipino Restaurant
E-Commerce
Business Overview
Sarap Sarap Filipino Restaurant is a hospitality brand bringing authentic Filipino cuisine to the Edmonton, Canada community. Known for its vibrant flavors and warm cultural hospitality, the restaurant sought to establish a strong digital presence to attract diners, promote events, and showcase its unique offerings.
Challenges
Sarap Sarap Filipino Restaurant had a minimal online presence, which created a significant barrier for potential customers. Without a streamlined way to browse the menu, book reservations, or learn about catering, the restaurant was missing key opportunities to engage with Edmonton’s food scene.
This lack of a digital platform also meant they couldn’t highlight Filipino culture through their cuisine, while competitors with stronger online marketing were already capturing a larger share of the market.
Competitors Analysis
The Edmonton hospitality market is highly competitive, with established restaurants using professional websites and strong social media. This created a digital gap for Sarap Sarap. While competitors dominated local search terms like “Filipino food near me,” customer expectations for online menus and digital reservations were high. This analysis revealed a unique opportunity for Sarap Sarap to enter the market with a strong digital presence.
Project Approach
Rapid Digital Presence Establishment
Given the 2-week timeline and zero existing online presence, our approach prioritized
Title
01 Mar, 2023
Speed to Market
Leveraging WordPress for rapid deployment while maintaining professional standards
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01 Mar, 2023
Essential Functionality First
Focusing on core features that would immediately impact patient acquisition
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01 Mar, 2023
Local SEO Foundation
Establishing basic search engine optimization for Edmonton healthcare searches
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01 Mar, 2023
User-Centric Design
Creating intuitive navigation for patients seeking healthcare information quickly
End Result
By prioritizing key features like the menu display, reservation system, and catering visibility, we gave Sarap Sarap a digital presence that immediately increased bookings. This new platform successfully positioned them as a top destination for authentic Filipino food in Edmonton.