Flourish Dental
Healthcare
Challenges
Flourish Dental has a newly developed, optimized website and some existing search engine visibility. However, they struggled to secure higher, more competitive rankings on Google’s Search Engine Results Pages (SERPs). Their objective was to move beyond basic visibility to achieve top positions for valuable keywords that would drive targeted traffic, increase patient inquiries, and strengthen their local market presence.
Approach
This SEO strategy involved keyword research to find optimal search terms, on-page optimization of meta tags and headers, rewriting service pages for both SEO and user experience, improving site structure and images for better search engine crawling, and ongoing monitoring of performance metrics to refine and sustain growth.
Competitor’s Analysis
Competitor research revealed local dental practices lacked detailed treatment content and targeted overly broad keywords. Many had technical issues like slow loading and missing metadata. We identified underutilized backlink opportunities from local directories and industry publications. Using these insights, we created targeted content, captured overlooked keywords, and built a technically optimized website for Flourish Dental.
End Result
We developed a tailored, data-driven SEO strategy focused on maximizing search visibility for high-intent dental keywords. This included identifying high-volume, low-competition keywords, optimizing existing site content, and producing new, patient-focused pages. By combining keyword targeting with technical SEO improvements, our goal was to help Flourish Dental rank above competitors and attract consistent, high-quality traffic
