Seasons and Sustenance
Wellness
Challenges
Seasons and Sustenance, a women’s wellness brand, needed to improve social media engagement and reach among women over 40 experiencing hormonal shifts, energy dips, and weight changes. Their previous content lacked consistency, variety, and optimized social strategies, resulting in low engagement and minimal conversions.
zerotozenith medi a
Approach
We created on-brand graphics addressing health concerns like bloating and fatigue, using varied formats like static posts, carousels, and videos with consistent visual style. Strategic hashtag research targeted broad and niche audiences, while captions featured compelling hooks and clear calls-to-action. Continuous monitoring of engagement rates and follower growth enabled ongoing refinement of content strategy to maximize brand growth.”
End Result
To address these issues, we created a targeted, month-long social media strategy that blended educational visuals, relatable symptom-based content, and storytelling-driven video scripts. Each post was crafted to connect emotionally with the audience while offering practical, actionable solutions to their daily struggles. By focusing on high-value content and optimizing every post with relevant hashtags, strong captions, and clear CTAs, the campaign aimed to boost visibility, increase engagement, and drive meaningful interactions such as comments, shares, and direct messages.
