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Ephi Fitness
Wellness
Business Overview
Challenges
Ephi Fitness had poor online visibility and struggled to attract new clients. A lack of digital booking and clear information about their programs created friction for potential members. This allowed competitors with more polished websites to dominate the market and attract a larger audience. Additionally, the gym lacked digital tools to engage and motivate existing members, which hindered client retention.
Competitors Analysis
The fitness and wellness industry is very competitive, with both large chains and local gyms heavily invested in digital marketing. Our analysis showed that established competitors have feature-rich websites and apps, while Ephi Fitness lacked a central digital platform. This created a significant “digital gap.” These competitors were also dominating local search results, capturing key organic traffic. Our research confirmed that modern clients expect digital convenience for everything from booking classes to tracking progress.
Project Approach
Rapid Digital Presence Establishment
Given the 2-week timeline and zero existing online presence, our approach prioritized
Title
01 Mar, 2023
Speed to Market
Leveraging WordPress for rapid deployment while maintaining professional standards
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01 Mar, 2023
Essential Functionality First
Focusing on core features that would immediately impact patient acquisition
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01 Mar, 2023
Local SEO Foundation
Establishing basic search engine optimization for Edmonton healthcare searches
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01 Mar, 2023
User-Centric Design
Creating intuitive navigation for patients seeking healthcare information quickly
End Result
By prioritizing key digital features like a class booking system and program showcases, we gave Ephi Fitness a high-performing website that instantly elevated their brand. The new platform improved client acquisition, strengthened their online presence, and created a smoother experience for members.