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You have developed an excellent website, composed your best web content however when you take a look at the analytics data you observe that you just get a few visitors per day. Why is this occurring?
Topics covered in this overview includes:
- How NOT to advertise your website.
- The risk of using any one of the above techniques?
- The power of Internet Marketing
- Sources of traffic
- And More!
Okay so back to why is this occurring? Simply because your website promo methods failed. Developing a website is one thing but promoting it the right way is a totally different concept.
Website promotion is challenging yet rewarding. By making use of the correct online marketing strategies you can drive even more web traffic to your website and fulfil its purpose.
Before getting into what you should do as well as what you should not do to boost your website visitors, think about this: the Web is a pool of limitless customers that is increasing day after day and you only need a very tiny portion to achieve your goals.
In 2012 alone there were over 1.2 trillion searches in Google per year, Facebook had greater than 800 million active customers, Twitter had more than 100 million users and the list can go on and on.
To put it simply, unlike the real World (offline World), in the online World your potential clients, visitors, followers are limitless and they are only a click away from visiting your website
They don’t need to stroll or drive to your website or e-commerce store, they do not need to pay anything to visit and also all you need to do is put your website in front of their computer mouse arrow.
Fortunately, there are lots of ways to do this and this is what I will discuss in this post.
How NOT to advertise your website.
I believe it will be more advantageous for you to discuss first how NOT to promote your website, In a nutshell, keep away from:
- Link building schemes or networks
- Buying website traffic
- Buying Facebook or Twitter fans and followers
- Guest posting simply for web links
It is important to understand that unless you have designed a super duper website site success will certainly not come overnight.
It will certainly require time as well as initiative to develop your readership or customer base and ‘quick fix’ techniques do not offer any kind of long-term advantage
What is the risk of utilizing any one of the above techniques?
You will lose your money without having a real benefit.
Too much link building or guest posting may result in penalties (by Google and lose all your search engine web traffic as well as the potential to boost your traffic utilizing valid ways).
Buying Facebook likes might result in penalties by Facebook.
You will not have a clear picture as to the real value of your website and also what it can naturally do in regards to website traffic and visits.
So, if the above methods do not work how can I increase the number of site visitors coming to my website? This is where the enjoyable part starts …
The power of Internet Marketing
Most popular methods to promote your website
There are numerous sources of traffic (besides online search engine traffic) however lots of webmasters fail to use them correctly.
Yes, search engine traffic is really important but it’s not the only method to promote your website.
In fact, if you use the other website traffic sources efficiently you are more likely to increase your search engine website traffic as well.
Sources of traffic
In general, the significant sources of Internet traffic are:
- Search engines (Google, Yahoo and Bing).
- Social media networks (Facebook, Twitter, Google+, Pinterest, etc.).
- Mobile media (smartphones, iPads, Android tablet etc., Windows 8 Tablets etc.).
- Mobile Markets (Apple Shop, Google Play, Amazon.com Store, Microsoft Windows Marketplace).
- Chrome Application shop.
- Amazon Kindle.
- Windows 8 Application Store.
- Google+ Local Pages.
- Paid advertising (Google AdWords, Facebook Advertisements).
- RSS feeds.
- Guest posting for traffic.
I have personally utilized most of the above sources and I will explain below just how these can aid your SEO efforts, increase your website’s direct exposure and gain even more search engine traffic.
Social media is an excellent tool to get the word out when you launch your website or new content (or products).
In order for your social media sites campaigns to be successful you need to have a huge user base (fans, followers, and friends) and also you likewise need to have good content.
Bear in mind that social media is a great tool to promote your website.
Mobile phones are connected to the Net via Wi-Fi or direct internet connection and people use to surf the Internet, login to Facebook, tweet etc
So it is essential that you optimize your website for mobile and make it easy for users to find your brand name while on the go. Mobile Markets
Besides the increasing use of mobiles during the last 5 years we have witnessed the birth and success of mobile markets.
Android and iPhone specifically have literally transformed the mobile and tablet market and also brought brand-new opportunities for game programmers and marketers.
Chrome App Store
Google Chrome is the most popular web browser and has countless individuals searching the internet on daily basis. Chrome has a web store and as it turns out it is a great source of web traffic.
Amazon has been very successful with Kindle that took a step further and created with their own operating system (based on Android) and marketplace (Amazon.com store) where you can download Kindle books as well as applications for your Kindle device.
How can amazon help you increase your website internet traffic? You can create a kindle publication and release it on Amazon.com (for free) or a Kindle app and publish it for free on the Amazon.com App Store.
Kindle users who want to learn more about your service or products will absolutely visit your website.
I have tested both of these approaches and they are a great resource of website traffic nonetheless not just as good as Apple Store and Google Play, however, it is not something to be neglected.
YouTube and Slideshare: People like videos and slideshows and most times they prefer those media sources over reading plain text.
Depending on your subject you can develop your very own Youtube channel or Slideshow and gain from an additional source of website traffic.
Google+ Local Pages
One of the features of Google’s social network (Google+) is business websites and in particular Google+ local pages for business.
Local pages have replaced Google Places back in May 2012 and it can be an additional source of website traffic particularly if your website is targeting local traffic.
Advertising is a wonderful means to place your products or brand name in front of your customers.
If you are running an online shop you can get new customers and if you are running a website or blog you can get brand-new subscribers and loyal visitors.
RSS is not dead. A multitude of people is still making use of RSS to stay informed or follow their favorite website.
A website that took managed to establish a great deal of RSS subscribers has lesser worries with SEO and other sources of web website traffic.
Also if you have a Facebook page, twitter or Google+ web page you still require to provide your readers (or consumers) with an RSS feed additionally.
Lots of blogging platforms have this embedded so your only work is to ensure that a subscribe button is visible in your website! (Register to my RSS).
There are three direct methods to boost your search engine traffic.
The first as well as most important step is to optimize your website for search engines and 2nd by getting high-quality web links from another website (either naturally or with careful guest posting).
The 3rd approach is to provide brand new content every day (or multiple times each day depending on the specific niche) so as to create more loyal visitors as well as offer search engine crawlers one more reason to visit your website.
Google is not the only resource of Web internet traffic
I have actually outlined all the techniques above to help you comprehend that Google is not the only source of web traffic on the Internet.
It is one of the best sources of internet website traffic both in terms of quality and quantity yet you ought to never ever put all your eggs in one basket.
Optimizing your website for search engine (SEO) is a great way to increase your traffic from Google, Bing and Yahoo, having active social media profile can get you visits from Facebook, twitter and google+ and likewise following the rest of the above strategies will certainly create more direct visits.
To sum it up, in order to increase your website’s traffic you have to be open-minded as well as prepared to test which are the very best sources of website traffic for your website without increasing your risks by placing all your efforts in a single method